Snowrunner Productions has been running publicity and marketing campaigns for over seven years. Founded by owner Will Brierly, Snowrunner Productions has worked with a wide range of artists and record labels, helping them reach large audiences.

National Publicity

If you are a label or artist looking for your next release to get the coverage it deserves, we will work with you to make it happen.  We will develop a personalized campaign for your release, package the mailers, and follow up with every outlet keeping track of all press coverage.  We provide full reports of everything we do on your behalf.

Regional Publicity
If you are just starting out, we can help you get to the point where you want to be.  By working with the regional press, radio and web, we get you as much coverage as possible.  We take care of all the mailing, follow-ups, and reporting so you can focus on the most important thing: making great music.

Marketing

Whether it’s a perfectly worded bio, onesheet design, online banner design, fan newsletter management, artist logo, or more, we can help.  We design marketing materials that get results.

College Radio
College radio is an important part to any record release.  We take care of the databasing, packaging, printing, follow-ups and reporting.  Most importantly, we make sure that your music gets to the right people to get your music on the air.
Web Design
While it’s great to have a Myspace page, be on Facebook or Twitter, one thing that can really give your fans an idea of who you are is a website.  From a simple page to the most complex site, we will work with you to make sure you get exactly what you want.

Business Consultation
If you have questions about the music business or are looking to learn more on how to run your business, we can help.  We can work with you personally to make sure you are on the right track to achieve all of your goals.

Street Team Building / Management
If you already have a large fanbase or are working on building one, we can work with you to help your fans work FOR you.  We have the knowledge and experience to keep your street team organized and inspired as they work to promote your music.  We provide them with tasks that will increase your fans and let more people learn about your music.

Video Production / Photography
These days, video and photography are critical for reaching your audience.  We have teamed up with El.De.TE Productions to provide you with the best in video production, editing and photography.  Click here for sample work

Video Games / Interactive Media
At Snowrunner Productions, we can develop video games and interactive media for your music.  We develop flash applications and stand-alone apps that you can sell to fans. We could even develop a whole arcade game.  Click here for a sample.

Film/Commercial Music Placements
We have run many campaigns to help artists place their music in commercials, films, video games, and more.  This can be an excellent way to expand your audience while getting paid at the same time.

Social Media Implementation & Management
Strategizing, implementing, and managing a social media plan can be a massive undertaking, so it’s important to make sure you either have the time to put into it or have someone working on it that really knows what they are doing.  We have run campaigns that have held #1 spots on Myspace music charts along with #1 most subscribed channels on Youtube.  We know how to make social media work for you.

What do you do?
We build custom marketing and publicity plans for artists labels and other businesses, design interactive media, websites, videos, book artists and more.

What is a publicity and marketing plan?
Well they are really two different things. A publicity plan deals with working with media outlets such as writers, editors etc., letting them know about the client, and finding the best outlets to provide coverage for them. A marketing plan, on the other hand, deals with sharing information about the client through things like advertisements, grassroots marketing, street teams, and more.

How big is your company?
We are a small group of people but we get a lot done we have had artists placed in some of the worlds biggest outlets, and have worked with some pretty big artists. We purposely keep things small here so we can make sure each client gets the best possible results each time.

Who have you worked with?
We love all sorts of music, so we work with artists in most genres. The biggest deciding factor for if we can work with a band is that we truly love what they are doing. We have also worked with many non-music businesses too. Here are some of the artists, labels, and other businesses we have worked with in one way or another over the years:

The Gaslight Anthem(XOXO Records), Ryan Leslie (NextSelection), Bill Harley (2007 Grammy award winner),Hands Down Eugene(XOXO Records), Cappadonna(Wu Tang Clan),MF Grimm (Day By Day Entertainment), Ben Miller and the Low Anthem(now called the Low Anthem), Monument(XOXO Records),Mono (Temporary Residence), Adrienne Pierce(Netwerk), Wheat(The Rebel Group),  Incus, theInformati, Andor, French Horn Rebellion, Todd Buckler(Employment Records), This is Benji, Nat Osborn + the Free Radicals, Run Dan Run, Ari Shine (Bongo Beat Records), Barnaby Bright, New Day Dawn, Jupiter Sunrise (Undecided Records), Lansdowne, Hemlok, Bill Thomas (Wrote the music for Capt. Kangaroo), Everything Ends, Chris Rosenquest, NextSelection, Day By Day Entertainment,Too Lou Blue and the Groove, VI Marketing, Canoe Passage Outfitters, India Restaurant, Wonderbar, Carriage House Creamery and many more…

What are your rates?
Our rates depend on the artist’s or label’s budget. we have worked on projects from $500/month to $4,000 per month. When we find an artist or label we want to work with (or they find us), we ask them to come up with a budget that they are comfortable with. From there we come up with a plan that fits their needs within their budget. If they like the plan, we get things started, and make things happen.

Why do you do that?
We do this because every artist or company is in a different place; they all have different budgets and different needs. It wouldn’t make sense to charge a band just starting off at the higher end rates if they are not touring and selling tons of records. We make sure the budget fits the plan.

Can you get my band signed, on tour, on TV, famous etc.?
We can work as hard as we can to make all of those things happen, but they do not just happen on their own. We view it as a sort of partnership, with the client putting in all their effort as well (touring, recording, showing up for interviews etc.) We do everything within our ability to achieve the goals of our clients, but it’s important to know that there is no magic spell to making a band big, but we strive to do everything we possibly can to make it happen.

Where are you located?
We are located in Somerville Massachusetts but work with artists all over the world.

How long have you been in business?
We have been doing publicity and marketing for about seven years now, but we have been working in the music business for around 13 years.

Can I hire you as a consultant?
We have consulted labels, artists and other businesses before, so send me an e-mail and we’ll see if we can set something up.

What are some of the media outlets you have worked with?
Here are a few…
The Onion, The Oracle (Tampa, FL), The Oregonian, The Record (New Jersey), The Riverfront Times, The Santa Monica Mirror, The Seattle PI, The Stranger, The Synthesis, The Terminal City, The Today Show, The Vancouver Province, The Vancouver Sun, The Westender, Themusicedge.com,Thepunksite.com, TheScout.Net, Tidal Wave Magazine, Time Magazine, Time Out Chicago, Time Out NY, Time Out NY Kids, Tiny Mix Tapes, Trace Magazine, Transform Online, Tucson Citizen, Tucson Weekly, Tufts Daily, UC Denver Advocate, Uncut Magazine, Under the Radar, Up & Coming Weekly,Upbeetmusic.com, UR Chicago, Urban Outfitters, Utne Reader (Indie Culture Magazine), UTV, Vanity Fair, Velocity Weekly, Venus Magazine, VH1, VH1.com, Vice, Village Voice, Vogue, VOIR, Warner Bros. Pictures, Washington City Paper, Washington Post, Washington Square News (NYU), Weekly Alibi, Weekly Planet, Westword, WETA-TV, While You Were Sleeping, Willamette Week, Wire, Woman’s Day, Wonkavision, Working Mother , WPRI 12 Fox RI, XLR8R , Yahoo! Music, Yellow Rat Bastard Magazine, YETI, YM, Your Flesh Magazine, Zero Magazine, 30music.com, 34th Street Magazine , 75 or Less, ABC 6 Providence, ABC News, ABC World News Tonight, Abercrombie & Fitch, Adapt Magazine, Adoptive Families, Advocate, Agouti Music, Aiding & Abetting, Alarm Press, Albemarle Kid Productions, Albuquerque Journal, All Music Guide, Alternative Press, Amazon.com, Ambush The Night, America Tonight, CBS, American Songwriter Magazine, AMP Magazine, Amplifier Magazine, Amplitude Magazine, Anthem Magazine, AOL Music/Spinner.com, Arizona Daily Star, Arizona Daily Wildcat Arizona Tribune, Artvoice (buffalo), Asheville Citizen- Times, Atlanta Journal-Constitution, Atlanta Parent, Austin American Statesman , Austin Chronicle, Aversion.com, Babysue, Baltimore Sun, Bandoppler, Barnes &Noble.com, Best Childrens Music, Better Propaganda, Big Apple Parent, Billboard, Billboard.com, Black Book, Blender, Boston Globe, Boston Herald, Boston Magazine, Boston Metro, Boston Phoenix, Boston’s Weekly Dig, Boston’s Weekly Dig , Boulder Weekly, Brainwashed, Breakingcustom, Burlington Free Press, Bust, Buzz Magazine, Campus Circle, Cape Cod Times, CBS Channel 4 Boston, CBS Early Morning show, CBS Evening News, CBS Sunday Morning News, CBS This Morning, CD Reviews.com, Chart Magazine, Chicago Daily Herald, Chicago Reader, Chicago Sun Times, Chicago Tribune , Chicago Tribune Sunday Magazine, Chico News & Review, Child Magazine, Child Magazine.com, Chronicle, Chunklet Magazine, City Pages (Minneapolis), City Paper (Baltimore), Citysearch, Civilian Magazine, Cleveland Free Times, CMJ Monthly, CMJ New Music Report, CNN, Washington Bureau, Coke Machine Glow. Columbus Alive, Complex Magazine, Contra Costa Times, Copper Press, Core Weekly (Madison, WI), Creative Loafing, Culture Bunker, Daily Collegian, Daily Mississippian, Dallas Morning News, Dallas Music Guide, Dallas Observer, Dallas Voice, Delusions of Adequacy, Denton Record-Chronicle, DETAILS, Devil in the Woods, DrawerB.com, Dream Magazine, Driven Far Off, Dusted, E! online, East Bay Express, ECROMPER.COM, emotionalpunk.com, Entertainment Today, Entertainment Weekly, Epimag.com, Epitonic.com, Erasing Clouds, Esquire, Exclaim! Magazine, Exoduster.com, Eye Weekly, Face the Nation, CBS News, Fake Jazz, Family Circle, Family Fun Magazine, Family Times, Fast Forward Weekly, Filter Magazine, Firesideometer, Flagpole, Flaunt, Flex Your Head, Forthesound.com, Fox and Friends, Free Williamsburg, Frequency Reviews, Frigid Ember, Frontiers Newsmagazine, Gainesville Sun, Gambit Weekly, Gay City News, Get Out Magazine, Get Real Detroit, GhettoBlaster, GIANT magazine, Good Housekeeping, Good Morning America, ABC News, GQ, GRAND (Grandparent Magazine), Hand Carved Magazine, Harp, Harvard Crimson, HBO Studio Productions, HitThePit.com, Hollywood Reporter, Houston Press, Hub Weekly, Hybrid Magazine, hybridmagazine.com, Illinois Entertainer, Impact Press, In Music We Trust, In Your Ear Magazine, Index, Indie Pages, Indie Pulse, Indie Work Shop, Ink 19, Inkdrinker.net, Innocent Words Magazine, InStrife.com, Jaded Times, Jane,Junkmedia.org, Kaffeine Buzz, KCRW (Morning Becomes Eclectic), Kidzmusic, Killyourscene.net, Kitty Magik, LA Times, LA Weekly, Ladies’ Home Journal, Larry King Live TV, Las Vegas City Life, Las Vegas Weekly, Last Life Media, Late Night With Carson Daly, Late Night with Conan O’Brian, Launch.com, Law Of Inertia, Lazy-i.com, Leo Weekly, Lifetime Television, Lollipop Magazine, Lost At Sea, Loud Paper, MacNeil/Lehrer News Hour, Magnet Magazine, Martha Stewart Kids, Mean Street Magazine, Meet the Press, NBC News, Metrobeat (SC), Metrokids, Minneapolis Star & Tribune, MOJO, Montreal Mirror, Mothering Magazine, Mountain Xpress, Movement Magazine, MTV, Mundane Sounds, Music-critic.com, NBC Nightly News, Nashville Scene, Nashville Rage, National Public Radio (NPR), Neumu, New Times Weekly, New York Magazine, New York Times, New York Times Magazine, Newsweek, Nickelodeon Jr. Magazine, Nightline, ABC News, NJ Star-Ledger Freelance, NME, No Depression, Northeast Performer, Nylon, OC Weekly, Offbeat Magazine, OFF-STAGE Magazine, Old Gold and Black, Omaha Weekly Reader, One Times One, Oprah Magazine, Orlando Weekly, Out Magazine, Oxygen Media, Pancake Mountain, Paper, Parenting Magazine, ParentingMagazine.com, Paste Magazine, Pastepunk.com, People Magazine, Philadelphia City Paper , Philadelphia Inquirer, Philadelphia Weekly, Pitchfork Media, Pittsburgh City Paper, Planet Magazine, Playback St Louis, Playboy Magazine, Playgirl Magazine, Pop Culture Press, Pop Matters, PopZine Online, Portland Mercury, Portland Phoenix, Portland Press Herald, Portland Press Herald, Portland Tribune, Practical Home schooling, Prefix Media, Press-Telegram (Long Beach, CA), Privy Magazine, Providence Monthly, Providence Phoenix, PULSE of the Twin Cities/Southside Pride, Punk Harcdore.com, Punk International.com, Punk Planet, Punk Updates,Punkbands.com, Punknews.org, Punkrocks.net, QUAD-CITY TIMES , Queens Ledger Newspaper Group, Read Magazine, Readymade, Red Flag Media, Redbook, Reno Gazette-Journal, RES Magazine, Resonance, Rhode Island Monthly, Riverfront Times (St. Louis), RockingtheScene.com, Rockpile, Rocky Mountain Bullhorn (Colorado), Rolling Stone, Rolling Stone.com, Salon.com, San Diego City Beat, San Diego Reader, San Diego Union Tribune, San Francisco Herald, SanDiegopunk.com, Satellite Magazine, Scholastic Early Childhood Today, Scholastic Instructor, Scholastic Parent and Child, Scrubs (NBC), Seattle Times, Seattle Weekly, Seventeen, SF Bay Guardian, SF Weekly, Shade Magazine,Shatteredsilence.net, Shredding Radio, Signal to Noise, Silent Uproar, Skyscraper, SLUG Magazine,Smother.Net, Soma, Soul Shine Magazine, Sound Collector , Soundriot.com , Sounds & Cinema, Spin Magazine, Spin.com, Splendid, Spongey Monkey, Sponic, St. Paul Pioneer Press, Star-Ledger newspaper (Newark, NJ), State Of Emergency.net, Static Multi Media, Staticnoise.net, Stereo Review,Stereokiller.com, StinkweedsStomp and Stammer, Stop Smiling, Stuff @ Night, Stylus Magazine , Suite 101, Sunday With Liz Walker Channel 4, Sup Magazine, Surface Magazine, Swingset, Swizzle-Stick, Tablet, Tangmonkey.com, Tangzine, Tastes Like Chicken, The Badger Herald, The Bee’s Knees, The Big Takeover, The Boston Herald, The Courier-Journal, The Daily Show with John Stewart, The Desert Sun (Palm Springs, CA), The Fader, The Georgia Sraight, The Harvard Independent, The Late Show, The Memphis Flyer, The Miami Hurricane, The Milwaukee Journal Sentinel, The New Yorker, and many many more…

What makes your company different from others?
Well, there are a lot of great publicity companies out there, the key is to know who you are working with and why. We make sure that we are always available for clients, and take pride in working diligently to build their career. So far we have had some pretty great successes, and we anticipate many more to come.

How do I start working with you?
First of all we have to really be into what you are doing, as an artist or label. If we don’t fully believe in what we are promoting it won’t work. The best thing to do is just contact us by sending an e-mail through the contact form on the page just send a message and we can talk!

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8 Laurel Ave.

Somerville MA, 02143